The Brazilian Home Comes to Life with Experiential Design in the Heart of SoHo

ApexBrasil – in cooperation with numerous sectorial associates – sponsored a curated show of Brazilian furnishings, design and style and lifestyle from far more than 65 Brazilian organizations in conjunction with this year’s Casa Brasil

NEW YORK, June 17, 2022 /PRNewswire/ — ApexBrasil, The Brazilian Trade and Financial investment Promotion Company – together with the guidance of 7 Brazilian creative economy trade teams – introduced the spirit of the Brazilian home to New York Town previous thirty day period at Casa Brasil, a sensory-packed pop-up 10,000 sq. foot exhibition of furnishings and design, housed in an open-idea loft in the city’s trendy SoHo community. Casa Brasil introduced with each other 22 Brazilian designers and much more than 65 companies specializing in furniture, lighting, stone, ceramics, espresso, wine and/or spirits to give website visitors a entirely immersive knowledge of “Brasilidade” – the exceptional essence of Brazil. The exhibition coincided with Brazil’s existence at the Worldwide Contemporary Furniture Fair, North America’s major system for home furniture structure which every year provides together much more than 300 recognized and rising style brand names from more than 25 international locations, and which was at the same time becoming held in New York Town.

The show – which was open up and out there free of charge of cost to the general public from May well 11-25 – marked the second edition of the celebration in New York Town. Attendees were being invited to investigate Casa Brasil to see first-hand Brazil’s special home furniture and layout goods – established towards an immersive backdrop of the sounds and sights of Brazil’s assorted biomes, introduced to lifestyle via a complementary installation of projected video clip and audio artwork. Over the class of the two months of the exhibit, pick out website visitors were invited to attend particular activities, including culinary ordeals with qualified Brazilian chefs, wine tastings and a guided tour of the exhibit with Natasha Schlobach, the lead curator of Casa Brasil, and her staff of Brazilian style and design specialists.

Some of the collaborating Brazilian structure organizations at Casa Brasil involved, but ended up not confined to:

by Kamy creates sustainable textile products and solutions featuring patterns inspired by multicultural communities across Brazil. The textiles are developed by a wide variety of Brazilian artisans and capture the country’s special spirit.
Uultisis one particular of the premier Brazilian household furniture style and design studios, specializing in wood-primarily based merchandise for the residence. Their signature layout design and style showcases the elegance of minimalist, practical design and style and the brand name is renowned for higher-top quality craftsmanship.
Modallespecializes in home furniture for residing parts intended close to consumer expertise, strengthening good quality of existence by layout.
Omega Light-weightdevelops custom products for use in household, commercial and hospitality options with a concentrate on engineering and innovation. They have gained several design and style awards, such as iF awards in 2020 and 2022.
Tidelli Outdoor Livinggenerates outside furniture and inside leisure environments in a peaceful urban fashion.

In excess of the program of the two-7 days exhibition, Casa Brasil was attended by prime New York Metropolis layout, food stuff and cultural influencers, media and business considered leaders. Maria Paula Sobral Velloso, Manager of Field and Expert services at ApexBrasil, described why the principle of Casa Brasil resonated with so many: “Casa Brasil signifies our lifestyle and our heritage – and we are psyched to share that with a world-wide audience in the heart of New York Town. Brazilian design is infused with our spirit and our like of mother nature, and we stimulate site visitors to Casa Brasil to truly feel like – as a result of the practical experience of checking out the exhibition – they were able to acquire absent a piece of Brazil with them. Furthermore, we want people to understand that as Brazil grows as an exporter throughout lots of sectors, world audiences must be wanting to our region for fantastic items of the maximum good quality, in particular when it will come to furniture and design and style.”

The United States is the world’s biggest importer of Brazilian home furnishings, with somewhere around 35% of Brazil’s exports in the sector destined for North The us. At Casa Brasil, associates from ApexBrasil and Brazilian trade groups aimed to introduce U.S. buyers to Brazilian export choices with the aim of strengthening trade interactions among the two international locations. As the Brazilian furnishings market proceeds to increase its technological and innovative likely and hone its industrial capabilities, ApexBrasil estimates that the sector has a 3-to-five-calendar year export growth opportunity of 30.8%, which would provide revenue of exports to around US $327.8 million per year.

For much more data about Casa Brasil, the method at the rear of curating the function, and/or to view the area for yourself, you should see the event video clip here: ApexBrasil | Casa Brasil NY 2022

To master additional about other trade sectors ApexBrasil supports, you should take a look at: https://www.apexbrasil.com.br/en/trade-sectors.

About ApexBrasil
The Brazilian Trade and Expense Marketing Agency (ApexBrasil) will work to endorse Brazilian products and products and services abroad, and to appeal to international financial investment to strategic sectors of the Brazilian financial state. ApexBrasil organizes numerous initiatives aiming to endorse Brazilian exports abroad. The Agency’s endeavours comprise trade and future missions, company rounds, assistance for the participation of Brazilian providers in important global trade fairs, arrangement of specialized visits of prospective buyers and impression makers to study about the Brazilian effective composition, and other pick routines designed to improve the country’s branding abroad. ApexBrasil also plays a leading function in attracting overseas direct expenditure (FDI) to Brazil, by doing work to recognize organization prospects, advertising and marketing strategic activities and lending guidance to overseas buyers prepared to allocate sources in Brazil. ApexBrasil is an company joined to the Brazilian Foreign Ministry (Itamaraty).

Media Call
Savanna Fuller
Ruder Finn – PR on behalf of ApexBrasil in the U.S.
[email protected]
+1-808-317-8758

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